Origin
“Strawberry Moon” refers to the full moon during the strawberry harvest season in North American Indigenous traditions.
Brand
Brand story
Strawberry Moon is the name of the large, reddish full moon that rises in June. Indigenous peoples of North America associated it with the strawberry harvest—and our first commercial harvest also begins in early June, so the timing aligns. Like the moon lighting a path in darkness, the name stands for technology advanced enough to grow crops even in extreme environments such as Mars. And like ripe, abundant berries, it reflects our commitment to harvests you can always trust.
Four pillars of the brand story
Timing
That lines up with our company’s first harvest, which begins in early June.
Technology
The name symbolizes our vision: technology capable of cultivation even in extreme environments like the Moon or Mars.
Symbol
The moon’s large, bright form reflects the large, delicious, abundant strawberries we produce.